Specially curated by A$AP Rocky himself, Awge x Bodega, is a tribute to his authentic roots and culture. Embracing streetwear, confectionary, stationary, jewellery and sundries all in one.

 

Upon entrance the design of the outside of the shop was rustic, with graffiti, broken phone box. A$AP’s own Krispy Kremes (plain with strawberry icing), sweets, Iced Tea, Water, Cereal, Lighters, Notebooks, Dressing Gowns, you name it A$AP had thought of it. Merch was Limited to stop customers overbuying which was good, to stop people from re selling at higher prices.

 

Overall it was a fresh insight into authentic New York street style, with affordable products. It's not often that a pop-up like this makes such a huge impact. After being open for merely a few days a large majority of the stock had already come and gone. Constantly we saw floods of people instagramming the shop, with most going just to experience it all. We only knew about this because of A$AP himself posting about it via his instagram stories! Following a wide range of people opens you up to new and exciting experiences that you can experience.

 

Some products are still available through Selfridges website, as unfortunately the pop-up is over. 

 

Check out AWGE's instagram page listed below and also have a look at the last merchandise up for sale on Selfridges site!