'We’re laying the foundation for a beauty movement that celebrates real girls, in real life. Glossier is a new way of thinking about (and shopping for) beauty products. Because “beauty” should be fun, easy, imperfect, and personal. Above all, we believe that you give life to products-products don’t breathe life into you.'

Glossier’s Manifesto

 

Glossier is an American beauty brand, celebrating a more natural approach to beauty. 

 

To celebrate the launch of Glossier in the UK, they Opened up a one off pop up shop in Great Portland Street. Immediately when you walk in, you’re hit by a fresh pink aesthetic accompanied by the scent of roses. The rooms were separated from beauty products to fragrance. The fragrance room had dimmed red lighting, velvet interior, filled with positive comments and confidence booster messages. The product room, was clean white with a hint of pink, accompanied by fresh flowers and large mirrors.

 

Here are some thoughts on some of their products:

 

Milk Jelly Cleanser // makes your face feeling nice and refreshed after a day of heavy makeup. READ UP BEFORE BUYING - some people have found that it doesn’t work with their skin types and can irritate acne prone skin.

 

Boy Brow // NATURAL BROW HEAVEN. A really nice and easy gel that fills in your brows hassle free, on those days when effort is at a low.

 

Rose Balm Dotcom // the smell and overall balm is lovely however it doesn't last that long, considering the price.